Galen Stops looks at the strategic changes being made by the DME under its new CEO, Chris Fix.
In July 2012 the Dubai Mercantile Exchange (DME) brought in
Chris Fix, previously head of marketing for Asia Pacific at PNB
Paribas commodity futures, and charged him with continuing to
develop liquidity on the exchange and build its Oman futures
contract into the third global oil benchmark.
Despite only being at the exchange for a short amount of
time, he plans to approach this challenge in a different way to
his predecessor, Tom Leaver.
"People are used to a certain storyline but
I’ve kind of chopped it up and thrown it in the
bin," says Fix, "The previous game plan was based a lot more
around messaging the NOCs [national oil companies] and
that’s not our front and centre strategy."
Initially Fix wants to focus on expanding the relationships
that the DME has with its existing members, encouraging them to
trade more actively on the exchange.
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