Tired of just taking a bet on the outcome of a sporting
fixture? Why not buy an equity future in the actual squad or
individual player and then sell it on if they do as well as the
England football team, or soccer as it is called in some
places, did when trying to qualify for Euro 2008.
It’s a no-brainer that cricket, another sport some
parts of the world cannot understand, hogs the limelight
compared to any other sport in India. The likes of Sachin
Tendulkar and Saurav Ganguly are Godly figures, cheered on by
all, even the social elite. So it is not hugely surprising that
the recent launch of the Indian Premiere League (IPL) has
become a mass media frenzy, raking in vasts sums of money.
Lalit Modi, chief executive of the $2 billion...
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