Nasdaq's announcement on 7 September that it would enter the
US options market in the third quarter of 2007 was met with
general ambivalence by market users who wondered what
innovation the exchange could bring to a potentially
Options brokers said Nasdaq would have a tough time gaining
marketshare in a space, which currently has six options
exchanges. Nasdaq's intention to enter into a new field would
keep it on par with New York Stock Exchange's NYSE-Arca options
market, the former Pacific Exchange.
But NYSE-Arca has spent a considerable amount effort to
launch a new trading platform over the summer. Nasdaq,
meanwhile, would be starting its options exchange from
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