Finished monkey business?
As I believe I mentioned last week, things are pretty quiet in
the derivatives world right now. And there may be no more
explanation required for the recent silence from CBoT's direct
marketing campaign to traders, mentioned in these pages a
couple of weeks back and described elsewhere as "guerrilla
marketing". Or could it be that they reflected on the merit of
their strategy and decided to rethink? Anyway, if anyone else
has any ideas for a marketing campaign that they think might be
a trifle simian, so to speak, they should feel free to run them
past me in advance. After all, my brand consultancy firm,
Clarke & Clarke, did thrive for seven years before going
into liquidation - voluntarily - in the 80s, or as I like to
think of them 'the silly glasses years'. In fact, if it hadn't
been for the ill-fated Ratners contract I could still be taking
my team of creatives to wine bars even now. Plus ça
change, I suppose.
This article is available exclusively to subscribers
Please log in to continue reading.
Not yet a subscriber?
Click here to take a free trial.
Already have an account? |
Please fill in your details below and a customer service representative will contact you.