Industry watchers last week said International Securities
Exchange (ISE) does not have the same star appeal as Chicago
Mercantile Exchange (CME), despite ISE's claim that it can
raise $100m in its forthcoming initial public offering.
ISE filed its S-1 with Securities and Exchange Commission in
early July . ISE said it will use the proceeds from its IPO
this year to expand its business and compete with other
existing options markets. But ISE also listed a number of
possible challenges for the company, ranging from abolition of
payment for order flow to new entrants in the marketplace. ISE
currently stands as the largest US equity options exchange and
held a 31.4% share of total options volume at the end of the
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