As has been noted elsewhere, ISE's decision to float on the
stock market has been overshadowed somewhat by the big IPO
story of the moment. But while ISE will cause barely a ripple
compared to the predicted $2.7bn splash from Google, there are
some comparisons worth making. Both companies entered a market
with incumbent leaders. Both brought new, improved methods,
grounded in technology, and were able to quickly blitz the
competition. And both, of course, think now is the time to
capitalise on that record with a public float.
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